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Leveraging Cross-Cultural Intelligence in Import/Exports

Sydney, Australia

Monday, 30 Oct 2017

  10:30am AU EST

Check your local time HERE 

DURATION:  1 hr  Fee:  FREE

OCTOBER | Monday 30 Oct - 10.30am

Free Registration

Cross-cultural intelligence is one of those intangible attributes that global business demands. 

Sometimes ignored - after all, we are a well travelled people - we often forget that there is more to cross-cultural intelligence than knowing your way around Mumbai or Shanghai without the assistance of the local people!  Ignoring the importance of cultural intelligence in this context may impact on your ability to create the most solid, agile, export strategy. 

The benefits of cross-cultural intelligence manifest themselves in a range of ways:  from the strong and vital relationships formed across borders to seeing your costs decrease and profits increase as a direct result. 

This webinar will help you understand why having cultural intelligence is important, where it fits into your export plans and how it can be applied in a practical sense to support and reinforce your efforts. 

The format of this webinar will be a mix of presentation and participant interaction which includes the all-important Q&A session.

Who Should Attend:

  • Importers
  • Exporters
  • Global Business Development Managers
  • Entrepreneurs engaging in foreign markets

All registrants will receive a copy of the video recording so you don't have to miss out on the content if you can't make the live session times.

This webinar is conducted in the English language.

Your Presenter

You'll be in good hands!  This webinar will be hosted by a global trade professional who is featured as subject-matter experts in the Export Council of Australia's International Business Coaching Program.  

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Patricia Butera - 60ZONE Pty Ltd

Patricia Butera is founder and director of 60ZONE Pty Ltd.  Through its Business Cultures International Brand, 60ZONE has serviced global clients across diverse industries in their import/export endeavours.  As a dedicated cross-cultural business advisor and international protocol specialist, Patricia is the go-to person when needing to understand the cultural nuances, business etiquette and protocol practices that underpin business engagement in foreign markets.  

Her expertise in cross-cultural communication has helped organisations underpin their export strategy with solid cultural intelligence that has served to better prepare them in their international dealings.