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Are You Communicating Effectively Across Borders?

November 16, 2017

As the “lingua franca” of global business, it is no surprise that English is now, by far, the most popular language being learned around the world.

Australia's export markets (2016)

Australia's export markets (2016)

Exporting to Diverse Markets?  How Do Others Succeed?

October 27, 2017

Australia's top export markets consist of vastly culturally diverse market, yet many find incredible success.  What makes the difference?


Doing business in Australia: What’s it really like?

September 17, 2017

Few would question Australia’s ability to host world-class events and iconic experiences and as such it remains a favourite destination for tourism and international events.


Strengthening Cross-cultural Ties through Home-court Advantage

August 21, 2017

Exporters understand that planning for market visits is integral to not only understanding their target market culture but also getting to know their potential business partners.
In many cases, businesses may need to demonstrate their products to win over clients or engage the right distributors in their chosen foreign market.

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Negotiating in the Middle East Can be a Real Challenge

July 04, 2017

As featured in the Jul/Aug 2017 issue of Dynamic Export eMagazine.

The Middle East is a richly diverse region which consists of traditional trading societies and a population well-known for its business savvy. Sophisticated, well-travelled, multi-linguals make tough negotiators on home soil but are equally confident in western settings to drive a tough bargain.


When is the Right Time to Seek Cross Cultural Advice?

July 04, 2017

This article was originally published in the July 2017 issue of Dynamic Export eMagazine.

Export success hinges as much on strategy as it does on building strong cross-border relationships.  Yet, it is often the unknown or misunderstood cultural nuances of interactions in another culture that can unhinge efforts and blow budgets.


Your Guide to Business Protocol in Six Key Export Markets

March 29, 2017

As featured in Dynamic Export eMagazine Feb/Mar 2017.

Etiquette is something that is more or less understood in general business. But when we expand business internationally we must learn to understand and adapt to different cultural behaviours and protocols.  Consequently, the definition of protocol has expanded in recent years to include various other areas besides diplomacy. 


Corruption in Global business: A Taboo Subject

January 20, 2017

As featured in Dynamic Export eMagazine Feb/Mar 2017.

When speaking on the topic of international business protocol, there are numerous do’s and don’ts as well as some taboo subjects that are best avoided in conversation, no matter how candid that cross-cultural discussion may be. Corruption is one such subject.


Should I Use an Interpreter When Doing Business Overseas?

November 26, 2016

As much as English is a widely-spoken language in cross-border dealings, interpreters are key to ensuring your message is not only delivered, but well understood in the manner it is intended.  In this regard, interpreters are not only an important extension of your team but also representatives of your intentions, personal and negotiation style.


Why Understanding Cultural Values is Vital to Export Success

November 03, 2016

As featured in Dynamic Export eMagazine Nov/Dec 2016.

You arrive at your foreign destination and reality hits you. In a different country, particularly one where the landscape is vastly diverse, business engagement – the people to people kind – presents a number of challenges for many. Whilst English may be the lingua franca of business, you can’t assume that your foreign counterpart’s approach to business will be the same. 


Gift Giving in Global Business

January 13, 2016

The business of gift giving in global business is fraught with uncertainty - especially when dealing with significant cultural differences between the exchanging parties.  What is the most appropriate protocol? 

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Developing Corporate Diplomats for Your Business

February 15, 2015

Many organisational leaders are described as corporate diplomats. In terms of their communication skills, one of the defining qualities among the most successful is their ability to build sustainable relationships with diverse stakeholders and successfully meet their expectations.  Engaging and maintaining multi-stakeholder relationships in a highly competitive and complex business landscape requires skills that extend beyond traditional leadership characteristics. The path to becoming a highly effective corporate diplomat starts with some fundamental global communication skills.